Bmw film essay

RECOMMENDATION: To go for the Alternative 3:  Continue with traditional marketing,  Make out most of the existing 5 films,  Make the existing films available to a wider audience,  Move on to the next thing:computer games. 14.

Its success can be credit to the high-quality of products and service, innovative engineering technology, and a well-constructed marketing strategy that built a brand image of luxury and performance. BMW, abbreviation of Bayerische Motoren Werke AG (Bavarian Motor Works, in English), is a simple but distinctive brand name.

BMW has an opportunity of developing new products i.e. they release a new line of cars that can target different markets segments such as the lower class o providing they luxury of their alliances in their cars giving their customers more then what they ask for. Chinese car manufactures pose the biggest threat now days to BMW.

Customers who look for such a thing shall only be able to get it from BMW as they are the only ones which the technology. Such technology gives BMW the opportunity to be at the front line of technology in the automotive industry now with hybrids a great demand in today’s market BMW being the first to develop this technology before its competitors.