Brochure essay example

Usually, brochures are printed on a single tri-fold sheet of thick glossy paper, and include pictures, photos, and other graphics. Determine the audience for your message. Your brochure may be directed toward specific groups, such as potential clients, funders, the media, or a broad audience.

A testimonial is a quote from a satisfied customer. Specify the client’s full name, job position, state, and the city of residence, or else the testimonial may seem fake. Brochures add credibility to your company. People tend to believe that if a company produces printed materials, it is more trustworthy.

Don’t make your brochure too thick. It won’t make it look more solid—instead, it will chase customers away. Also, the brochure must be easy to carry, so don’t use heavy stock. Don’t forget to add contact information at the end of the brochure.

However, brochures can also be written for many other occasions. The most common purposes for brochures are listed below: answering frequently-asked-questions. offering brief “how-to” information. showing pros or cons. explaining a procedure to a reader. giving potential clients an entire overview of a company’s portfolio.