Destination gloom essay

According to Buhalis (2000) destination attractiveness plays an important role in the competitiveness of a destination and encourages people to visit a destination. Attractiveness can be measured by studying the different attractions or by studying the perception of those attracted by them.

Segmentation is to identify different groups of tourists at the destination and try to understand their needs and wants (M. Djurica & N. Djurica 2010) Targeting is about choosing which segment the tourist destination will offer its services and products. It helps to identify the needs and unique characteristics of the tourist to be satisfied.

2.2.1 Destination attractiveness. Pearson (1979) defined destination attractiveness as the degree to which the destination meet the expectation of its visitors in terms of food and accommodation, natural beauty, cultural richness, recreational opportunities and other amenities.

As a result of the cool weather and the various plantations that grow on Cameron Highland, people would come to visit or do their shopping here as they can get a variety of vegetables, fruits and flowers. Merchandise souvenir items ranging from T-shirts, teas, blowpipes, to memorabilia are also available here.