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Peer-reviewed empirical journal articles focusing on the relationship between franchising and outcomes were included.
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In fact, franchising is an old distribution model that dates back to the middle ages and ancient china.
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International franchising refers to letter a domestic business's enlargement into foreign countries and markets.
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Albeit scholars wealthy person conducted international franchising research for complete two decades, our understanding of the antecedents and outcomes of this careful type of internationalisation is still limited.
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Examines the academic lit in the country and draws implications for franchising patterns.
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Review of related literature about franchising in the philippines
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How is international franchising different from the domestic franchise literature?
These characteristics position international franchising studies as an independent stream of literature, separate from both the domestic franchise literature and the broader entry-modes literature. International franchising involves more complex dynamics than domestic franchising especially in respect to franchise network configurations.
What are the limitations of an international franchising literature review?
Another critical limitation of past reviews is the singular focus on franchisors' motives for internationalization and the general lack of attention to the dynamics of franchise partnerships, despite their growing relevance in international franchise practice and research.
What are the five streams of international franchising literature?
International franchising researchers have explored various constructs and variables through five different streams of literature: Macro-Perspective, Micro-Perspective, Governance Mode, Franchisor-Franchisee Relationship and Driving Forces.
What are the opportunities for research in international franchising?
Among the opportunities for future research in the area of international franchising, constructs such as cultural sensitivity, institutional distance, management motivation, network complexity and financial performance need further attention. 1. Introduction Franchising has become a popular global format of doing business in a number of industries.
Last Update: Oct 2021
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Ikuko
20.10.2021 02:23
Abstract: this article provides an overview of the recent lit on franchising, with special attention to management control issues.
This paper aims to provide a bibliometric meta-analysis of the already substantial and growing literature connected international franchising.
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